Those who have billions and have lost half of it, still have half of it left. Their lifestyles will not change. But the real impact will be on the people at the bottom.

-Professor Muhammad Yunus
Davos, 2009

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What kind of non-monetary return could social businesses generate?
Social business is an investment opportunity with "non-monetary returns".  Among these returns, the most important one is the "gratification" derived from helping others.  People who are doing good for society becomes role models for others, particularly the younger generations.  Society as a whole gives them special recognition.  Besides there is a personal satisfaction that one's life has touched other people's lives.